user experience & interaction design
There is a lack of granola bars in our local stores that are both healthy and delicious. How do we use design to highlight the health benefits and great taste of f(x) foods?
A new granola bar company, f(x) foods, enlisted our Scout Studio team of three designers and two developers to create a brand identity, illustrations, packaging, a brand book, and a full marketing and e-commerce website.
As one of three designers, I worked closely with our two developers in an agile environment to make our client’s vision a reality. I worked both independently and collaboratively, always making sure to communicate effectively with the rest of my team.
Logo & packaging explorations
Through branding exercises, we developed the f(x) foods personality and then worked to create visuals that enhanced that. We explored how to bring together the client’s vision for a clean, illustrative, and math inspired brand. In the final logo, a hidden lambda ties in the math roots of the bar.
the f(x) foods site launched on time with full e-commerce abilities. Within 5 minutes of launching, the client received her first online order. The new packaging design has been instated and our client uses our brand guidelines to create all design assets across social media platforms and print material.