Dr. Kris

September – December 2017

user experience & interaction design
marketing site
brand identity

An identity and full site for Behavioral Science professor and two-time author

Objective
Working with a team of four in Scout Studio, I was tasked to create the personal brand
and website for our client, Dr. Kristen “Kris” Lee, a Northeastern University behavioral Science professor and two-time author. 

 

My Role
I worked collaboratively with two other designers and one developer throughout the
creation of Dr. Kris’s brand and website. I primarily focused on the user experience and
wireframing portion for the website.

Research & Process

"How we might" exercise

Project scope definition

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User stories
Working in an agile environment of one-week sprints, we began our process with developing user stories to drive the design of Dr. Kris's brand and site. This allowed our team to intentionally target different audience groups.

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Wireframe directions

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DrKris-Portfolio_Wirframe_Build

Homepage design directions

Homepage design directions

WebDirections

Final Designs

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DrKris-Portfolio_Build_05-26-04
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DrKris_Mobile_04
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DrKris_Mobile_02
DrKris_Mobile_01

Outcome
We launched the marketing site and delivered a full brand book and asset in time for the release of Dr. Kris's second book, Mentelligence.

DrKrisTeam

LinkedIn   Resumé

Jena Goldman © 2019