Dr. Kris

September – December 2017

user experience & interaction design
marketing site
brand identity

An identity and full site for Behavioral Science professor and two-time author

Problem
In a crowded market of pop-psychologist authors, how does Dr. Kris standout as research forward, trustworthy, and stylish?  

Objective
Working with a team of four in Scout Studio, I was tasked to create the personal brand
and website for our client, Dr. Kristen “Kris” Lee, a Northeastern University behavioral Science professor and two-time author. 

 

My Role
I worked in an agile environment with two other designers and one developer throughout the creation of Dr. Kris’s brand and website. I primarily focused on the user experience and wireframing portion for the website.

Research & Process

"How we might" exercise

Project scope definition

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User stories
Utilizing agile one-week sprints, we began our process with developing user stories to drive the design of Dr. Kris's brand and site. This allowed our team to intentionally target different audience groups.

Speed Bump
In developing a visual system for Dr. Kris, we worked to accurately reflect and enhance her own voice. This called for us to be particularly mindful with our initial branding exercises, and particularly with our target user.

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Wireframe directions

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Homepage design directions

Homepage design directions

WebDirections

Final Designs

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Outcome
We launched the marketing site and delivered a full brand book and asset in time for the release of Dr. Kris's second book, Mentelligence.

DrKrisTeam

LinkedIn   Resumé   Dribbble

Jena Goldman © 2019