user experience & interaction design
Working with a team of four in Scout Studio, I was tasked to create the personal brand
and website for our client, Dr. Kristen “Kris” Lee, a Northeastern University behavioral Science professor and two-time author.
I worked collaboratively with two other designers and one developer throughout the
creation of Dr. Kris’s brand and website. I primarily focused on the user experience and
wireframing portion for the website.
"How we might" exercise
Project scope definition
Working in an agile environment of one-week sprints, we began our process with developing user stories to drive the design of Dr. Kris's brand and site. This allowed our team to intentionally target different audience groups.
Homepage design directions
We launched the marketing site and delivered a full brand book and asset in time for the release of Dr. Kris's second book, Mentelligence.