Straat

January – May 2019

user experience & interaction design
product design
brand identity
signage

 

Straat

January – June 2019
product design // brand identity // signage

 

A walking tour through historic art sites of lower Manahattan

Objective
For my capstone project, I was inspired by my art history minor to create a mobile and print walking tour of public historic art sites in New York City.

My Role
I worked independently, with regular feedback and critiques from peers and professors, along with a faculty mentor from the art history department. I was selected to present my work at RISE:2019 (research, innovation, and scholarship expo). Straat was one of roughly 30 finalist projects selected out of over 450 presentations.

Project Timeline

1. Research
develop competitor audit, define project scope & goals, establish a relationship with art history mentor

2. Development
create brand personality, initial designs, wireframes, and site mapping

3. Feedback
receive feedback and critc from professors, art history mentor, and peers

4. Iteration
use feedback to iterate and develop all designs and wireframes

5. Repeat
continue to develop brand and receive feedback

6. Present
recognized at RISE:2019 and college senior show

Research & Process

Competitor audit
I began the project by researching what other products were tackling in the art world and with tour interfaces. I saw opportunities to build on what worked well, what was poorly executed or ignored altogether to determine where my project would have the greatest impact.

StraatDiscovery

Tour mapping explorations

Initial app sketches & notes

StraatMapping
StraatNotes

Sitemap

StraatAppMap

Hi-Fidelity Wireframes

Installation – here
Installation – specific
Tour – 3

Tour interface evolution

StraatScreens
StraatInteraction02

Final Designs

App screens

AppMockup01
AppMockup05
AppMockup06
AppMockup04
AppMockup02
AppMockup03

Wayfinding cards

StraatPrintMaterial
StraatPrintMaterial2

Signage

StreetSignage
StraatBusAd
StraatSubwaySignage
JenaRiseExpo

RISE:2019
Me presenting an earlier stage of the project at RISE:2019, where Straat was recognized as a finalist.

Outcome
I completed a clickable prototype of the walking tour. The final signage, print cards, and interactive prototype were displayed in the College of Arts, Media, and Design senior showcase.

LinkedIn   Resumé

Jena Goldman © 2019