signage & wayfinding
The project was to build a visual brand identity and accompanying specific assets for a UNESCO World Heritage site.
I worked independently to create the full brand identity assets, a series of New Yorker ads, signage at the site, business papers, and a UNESCO booklet. I regularly sought feedback and critiques from those I look up to and whose work I admire.
Initial logo explorations
Signage from different perspectives
The signage included explanatory information on Ha Long Bay in eight different languages.
The Ha Long Bay brand identity system was shown at the College of Arts, Media, and Design senior showcase.