Ha Long Bay

September – December 2018

print design
signage & wayfinding
brand identity

A full identity system for the UNESCO World Heritage Site

Objective 
The project was to build a visual brand identity and accompanying specific assets for a UNESCO World Heritage site. 

My Role 
I worked independently to create the full brand identity assets, a series of New Yorker ads, signage at the site, business papers, and a UNESCO booklet. I regularly sought feedback and critiques from those I look up to and whose work I admire.

Initial logo explorations

LogoExploration

Final Designs

New Yorker ad series
NewYorkerAd03
NewYorkerAd01
NewYorkerAd02

Signage from different perspectives
The signage included explanatory information on Ha Long Bay in eight different languages.

SignMockup_02
Sign-Front-View
UNESCO & Ha Long Bay booklet
BookletCover
BookletSpreads01
BookletSpreads02
BookletSpreads03
Business papers
Letterhead_Papers_Build
Applied assets
HaLongBay_Tshirt
HaLongBay_Bag

Outcome
The Ha Long Bay brand identity system was shown at the College of Arts, Media, and Design senior showcase.

FinalPresentation

LinkedIn   Resumé

Jena Goldman © 2019