print design // signage & wayfinding // brand identity
The assignment was to create a full design system for a UNESCO World Heritage Site. The deliverables included brand identity, a series of New Yorker ads, a site sign, business papers, a website, and a booklet.
I worked independently on all project deliverables and took feedback from my professor and peers.
Implementing my design system well throughout all of the deliverables in order to make the identity cohesive, recognizable and flexible was my greatest challenge. In particular, applying the silhouetted horizon element as a "fifth element" was new for me.
I learned to always design with intention as well as how to maintain cohesion while varying designs throughout deliverables.