Ha Long Bay, Vietnam

Branding-Identity-HaLongBay

An identity system for the UNESCO World Heritage Site.

Fall 2018

print design // signage & wayfinding // brand identity

TASK 
The assignment was to create a full design system for a UNESCO World Heritage Site. The deliverables included brand identity, a series of New Yorker ads, a site sign, business papers, a website, and a booklet.

ROLE 
I worked independently on all project deliverables and took feedback from my professor and peers.

CHALLENGE
Implementing my design system well throughout all of the deliverables in order to make the identity cohesive, recognizable and flexible was my greatest challenge. In particular, applying the silhouetted horizon element as a "fifth element" was new for me.

TAKEAWAY
I learned to always design with intention as well as how to maintain cohesion while varying designs throughout deliverables. 

New Yorker ad series

NewYorkerAd03
NewYorkerAd01
NewYorkerAd02

Signage from different perspectives

SignMockup_02
Sign-Front-View

Booklet discussing UNESCO and Ha Long Bay

BookletCover
BookletSpreads01
BookletSpreads02
BookletSpreads03

Business Papers

Letterhead_Papers_Build

Website and other brand assets

HaLongBay_HomepageMockup
HaLongBay_Tshirt
HaLongBay_Bag

LinkedIn   Resumé

website designed by Jena Goldman