F(x) Foods

September – December 2018

user experience & interaction design
packaging
e-commerce
brand identity

A snack that puts the function back in a tasty granola bar

Objective 
Working in Scout Studio, we were engaged by a young granola bar company to create a brand identity, illustrations, packaging, a brand book, and a full marketing and e-commerce website. Our team of three designers and two developers finished the project within three months.

My Role
As one of three designers, I worked closely with our two developers in an agile environment to make our client’s vision a reality. I worked both independently and collaboratively, always making sure to communicate effectively with the rest of my team.

Research & Process

Competitor research

Color explorations

E-commerce mapping

IMG_3001
IMG_1796
IMG_2998

Logo & packaging explorations 
We explored how to bring together the client’s vision for a clean, illustrative, and math inspired brand. In the final logo, a hidden lambda ties in the math roots of the bar.

IMG_30420
IMG_32852
Hi-fidelity packaging explorations
FXFoodsMockupPackagingBUILD02
Homepage wireframes
desktop 02
tablet 02
mobile 02
STYLE TILES
StyleTiles-001
StyleTiles-02
StyleTiles-003

Final Designs

Website screens

f(x)foods_Web_Mockups_Homepage
f(x)foods_Web_Mockups_About
f(x)foods_Web_Mockups_About02
f(x)foods_Web_Mockups_ProductPage
Brand book
Brandbook_Build_cover
Brandbook_Build01
Brandbook_Build02
Brandbook_Build03

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Jena Goldman © 2019