user experience & interaction design
Working in Scout Studio, we were engaged by a young granola bar company to create a brand identity, illustrations, packaging, a brand book, and a full marketing and e-commerce website. Our team of three designers and two developers finished the project within three months.
As one of three designers, I worked closely with our two developers in an agile environment to make our client’s vision a reality. I worked both independently and collaboratively, always making sure to communicate effectively with the rest of my team.
Logo & packaging explorations
We explored how to bring together the client’s vision for a clean, illustrative, and math inspired brand. In the final logo, a hidden lambda ties in the math roots of the bar.