campaign design // marketing site // animation & video // brand identity
My task was to develop a social cause campaign that stretches multiple mediums and tackles the issue from multiple angles. I chose to play off the word "dreamer" in order to bridge the emotional gap for Americans with no DACA affiliation.
I wrote the mission statement and researched issues surrounding DACA and other related campaigns. I designed the full campaign brand and carried it out through static and interactive environmental pieces, animation videos, the website, campaign book, and collateral pieces.
One challenge was targeting American parents through their children by means of interactive elements and powerful and unique imagery, without being childish and gimmicky.
I learned how to alter and diversify the design system to fit a particular medium and messaging. I also explored illustrations and how they can interact with typography.