Dreams without Limits

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Graphic Design II Class
| Fall 2017 |
Designer

Task: My task was to develop a social cause campaign that stretches multiple mediums and tackles the issue from multiple angles. I chose to play off the word "dreamer" in order to bridge the emotional gap for Americans with no DACA affiliation. 

Role: I wrote the mission statement and researched issues surrounding DACA and other related campaigns. I designed the full campaign brand and carried it out through static and interactive environmental pieces, animation videos, the website, campaign book, and collateral pieces.

Challenge: One challenge was targeting American parents through their children by means of interactive elements and powerful and unique imagery, without being childish and gimmicky.

Take Away: I learned how to alter and diversify the design system to fit a particular medium and messaging. I also explored illustrations and how they can interact with typography.

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Poster series around Boston

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Animation series

Website

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Facebook page with animations featured

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LinkedIn   Resumé

website designed by Jena Goldman